In this farce, we can also see the gap in the ability of major platforms to positively guide and rectify erroneous public opinion. Luo Zhenyu's Luo Ji thinking actually has a ceiling, but if it is made into "get", it seems that there is no ceiling. The craftsman Luo Zhenyu and the contractor Luo Zhenyu are different. If 15 Luo Zhenyu can be found, it will be 15 times the number. income. 36Kr founder Liu Chengcheng’s ceiling for content entrepreneurship lies in the brand Liu Chengcheng (36Kr): The critical point for the development of content entrepreneurship lies in whether the media can become a brand. The next step is conversion capability. Whether channel-based media can convert more searches into ad clicks has a relatively high ceiling.For an Internet company, your traffic is still the most important thing. Whether it will be completely transformed into charging will be based on future data before making further decisions.For those like 36Kr, you have to become a brand in this industry before you can go to other directions, otherwise you may be knocked out at any time. For the second type of brand media, the ceiling is whether you can make a brand.The following is a collection of dry goods from the salon, please leave comments. New Media Entrepreneurship Salon Special Session Hot Topic: Content Payment Wu Xiaopeng (Wall Street News): Content payment has two forms in the field of financial information. For media, if it is a channel media, the ceiling is the number of users and the online market. For example, the ceiling of Toutiao is the number of Chinese users and how long they use it every day. 4. User Analysis and Demand Analysis 4.1 Target User Group Analysis First, let’s take a look at who the main user groups of “League of Legends” are. 6. Product Operation Analysis As the saying goes, the emergence of a dominant product requires three carriages, namely product, operation and luck. In this section, we will analyze and analyze the good product form of "Honor of Kings". After it is created, the team adopts promotion and operation strategies.Product positioning: MOBA mobile games based on WeChat and QQ social relationship chain Product features: 5V5 classic map, three-way push tower, presenting the most authentic battle experience; open a team at any time, enjoy it in 10 minutes; fair competition , no training, no physical strength, relying on technology to decide the outcome; handheld economy, open black at any time, hundreds of millions of players are matched at the same time. There are three branches on the map, which are the conclusions drawn after fully considering the playability of the game. One or two can bring too little change, and four can change too much. Three looks better, so try it first Tried three ways, unexpectedly, the user feedback is really good.Why 5V5? Early map designers considered two prerequisites when considering the number of players. One was that there would be three paths on the map, and the other was that there must be a long-term roaming character on the map. |