Before starting his business, Wang Tao was a well-known sports host on CCTV, and he worked in the "World Soccer" column for 10 years.

However, Xiao Nanguo, who follows the high-end line like South Beauty, cleverly opened a small account called Nanxiaoguan, which specializes in civilian lines, and has set an average daily turnover rate of up to 5 times in Hong Kong.CDH exchanged 200 million for a 10% stake in South Beauty, and signed a VAM agreement with Zhang Lan. If South Beauty could not be listed in 2012, Zhang Lan would have to spend a high price to buy back shares from CDH Investment.

"Zhang Lan said that her drinking capacity at that time was "two catties without getting drunk".It didn't take long for the chef to go home for the New Year, and the two of them started cooking by themselves.In view of this, Zhang Lan also decided to introduce external investors.

In April 2012, South Beauty planned to list in Hong Kong again. In order to raise funds, it even sold the Lan Club worth 300 million yuan. Zhang Lan even resigned as a member of the CPPCC and changed her nationality to a Caribbean island country. Listed in Hong Kong.Every morning, the big refrigerated truck came, and one person moved 18 large steaks, each of which weighed dozens of catties.

Zhang Lan worked alone in Canada and earned $20,000 in two years by carrying pork. Zhang Lan was born in an ordinary family in Tianjin in 1958. She followed her parents in rural Hubei since she was a child. Later, she returned to Beijing and worked as an accountant in a vegetable company near Sanlitun, Beijing. Then they got married and had children, and lived a monotonous but comfortable life.

In exchange for free accommodation in the basement, Zhang Lan even had to get up at 6 a.m. every morning to cook cereal for the landlord and help the sick landlady scrub.TOP6: SKII "She Went to the Blind Corner" Female topic marketing Zhang Rui (CEO of Shiqu Interactive): He boldly and perfectly grasped the combination of social anxiety and products, and created a miracle of marketing driving a 50% increase in sales.

In this marketing case, Didi, through the "empathy" connection of the Rainbow Chamber Choir, has become an agent of trust, emotion and personality in the scene of "going home during the Spring Festival". To express it with vocabulary, it has already mastered the inner law of the surging tide, and uses its tentacles to deeply perceive the flow of the next scene.We have some stereotypes of thinking about traditional Chinese culture. With the advent of the digital age, it is a bold attempt to show traditional culture in a vivid and slightly tricky way.

The judge Yang Fei (CMO of UCAR) said that the so-called "fame" is not the criterion for selection, but pays more attention to these two characteristics of the case: 1. Marketing methods based on mobile technology and new things; 2. .The product and effect are integrated, and the effect transformation is obvious (even if there is no data, it can be verified by myself and my friends).We have also attached the judges’ comments. There are many golden quotes that can be framed. Let’s take a look.