How to make educational websites profitable in the fierce market competition is the key word.

If what is being sold is not knowledge but hamburgers, clothes, and cosmetics, one will be legally responsible for selling fake goods. However, it is a pity that these fake knowledge are put up for sale in broad daylight with a price tag, and no one seems to care.Of course, you may say that 10% of projects can make money, and there are so many starting businesses, isn’t it a bubble?

Similarly, advertising is also a proven business model in the self-media and content entrepreneurship circles.Of course, it doesn’t mean that unpopular things have no chance, but encouraging everyone to make popular and in-demand things is definitely not a mistake, right? Mistake No. 2 As a content product, there are only three ways to make money. , the first is called advertising, the second is called e-commerce, and the third is called knowledge payment.There are countless other jokes that have made money, so I won’t list them all.

But this does not mean that online games have no business model, and hot pot restaurants and clothing stores have no business model.99% of people work for 1% of people. There will always be people among them who want to try, but most of them will fail and go back to earn wages. This is a fluid process.

There are currently not many self-media companies listed on the market. One company that was listed on the New Third Edition in 2015 is relatively famous, called Feibo Co-creation. One of its most famous accounts is called "Selected Cold Jokes", which has more than 1,000 people on Weibo. Thousands of fans, including millions on WeChat.

In fact, entrepreneurship in all walks of life has been very hot in recent years. You can look at how many projects get angels every year and how many are left by the end of the year. Most of them will definitely not be able to make money.Nevertheless, the loss of SoftBank's investment and the strategic resources that the investment may bring (especially the support from the perspective of telecom operators) are not small losses for this smartphone startup project.

However, the following problems may still be faced: How to balance the interests of various funds (LPs): Which fund should invest in a good project? In practice, it is common to allocate projects among various funds according to the investment field and investment scale. It may not be easy to get up.In theory, this is the case, but GPs must also consider the pressure that the next fund may face when it seeks to raise funds from the same giant.

According to the "Wall Street Journal" report, in addition to the product marketing and promotion support commitment mentioned above, Softbank also provided a more attractive investment term when negotiating with Rubin to invest in its smartphone startup project: to give up the appointment of directors to the company Giving up a board seat means giving the founders a greater degree of control over the company.In January 2017, Apple confirmed that it had made a $1 billion investment commitment to the Vision Fund.