Sequoia Capital, which had already given up hope, hastily invested another 3 million US dollars in the A round.

  The reason for choosing this name is that in the eyes of many foreigners, the small bridges and flowing water in the south of the Yangtze River have the most Chinese characteristics. Zhang Lan’s ambition can also be seen, "I want to create an international brand that represents Chinese characteristics, and let people As soon as you hear it, you know it comes from China."I went there just to make money," Zhang Lan later summed up her overseas gold rush trip.

But when it comes to cooking, including chefs, new dishes, service, and culture, South Beauty is not as good as its competitors, or keeps falling back.In this way, South Beauty's branches opened one after another. In order to create a "high-end" image of South Beauty, Zhang Lan invested another 300 million yuan to establish a top fashion club: LANCLUB in a prime location in Beijing.However, Xiao Nanguo, who follows the high-end line like South Beauty, cleverly opened a small account called Nanxiaoguan, which specializes in civilian lines, and has set an average daily turnover rate of up to 5 times in Hong Kong.

However, since 2008, South Beauty has embarked on a crazy "road to listing", which is an indisputable fact: From 2008 to 2012, South Beauty opened more than 30 new stores, and in 2013, it opened more than 10 new stores. stores, but this speed is still far below Zhang Lan's goal: to open 100 new stores every year.A reporter has been there twice, but each time there were very few consumers. Due to the sluggish business, the service staff were a little lazy and would not even take the initiative to refill the tea.

"Zhang Lan said that her drinking capacity at that time was "two catties without getting drunk".

On Christmas Eve in 1991, Zhang Lan boarded the plane back to China with $20,000 earned from part-time jobs and her dream of starting a business.Due to the high cost of materials, craftsmanship, accessories, technology, etc., and the low shipment volume, the cost is too high, the price is also high, and the speed of popularization is greatly reduced.

Fortunately, HTC did not directly close down like other mobile phone manufacturers. It also has a VR business, which has become HTC's life-saving straw.Zuckerberg once believed in an interview that the VR market is growing too slowly. It will take five or ten years to establish an ecosystem for the VR industry, but it may also take 15-20 years.

At the same time, HTC's competitors are also very strong. Samsung's technical strength is extremely strong, Google is good at technology research and development, Sony's game content is unique, and Oculus has Facebook's massive resources behind it.Although all major mobile phone manufacturers have also launched VR products, their main business is mobile phones, and other manufacturers that are doing VR also wear multiple hats.