In addition, the infrastructure construction in the field of new energy vehicles directly determines the development speed of the industry.

While 253 is developing rapidly, it has also received a lot of attention, especially from the people back home in Hunan.What is the current trend? I believe many people have seen this picture. Netizens joked that there are not many colors left for shared bicycles.

Now, I haven't done any research, but common apps basically do this.In our company, there are 6 founding partners, one each for technology CTO and product CPO. Another one is responsible for sales, one is responsible for connecting operators and upstream resources, and our founder is responsible for strategy. I am more focused on Market and external speech.When I go back to Hunan, I can always experience a lot of fun that is different from Shanghai. Take a bite of Hunan rice noodles, eat authentic Hunan cuisine, and listen to pure Hunan accent. It is not convenient to disclose the figures for some reasons, but I can tell you a few simple figures. In 2016, our revenue increased by 4 times, the number of SMS verification codes increased by 6 times, and the number of entrepreneurs and developers registered on the platform exceeded 110,000.

Talking about our own innovations, text messaging is an industry invisible to many people. It is a veritable "wilderness". So in early 2015, some entrepreneurs would ask us some very ridiculous questions about business, such as "App Do you still need a text message verification code?", "Do you still need to purchase text messages?".Crocker, the ice cream machine salesman, thought this innovation was so great that he eventually spent $2.7 million to buy the franchise rights of McDonald's and promoted it to the world. To this day, many people who know it regard Crocker as The founder of McDonald's.

I often hear a saying: Don’t be afraid of opponents like gods, but teammates like pigs. Obviously, "pig" is not a good name in our impression. Lei Jun called himself "pig", I think No one really thinks that Lei Jun is a "pig", this is more self-deprecating and self-deprecating.

Don’t pursue the trend, but seize the opportunity. Chuanglan 253 also made mistakes before and jumped into the trend. In 2013, WeChat marketing was booming. Objectively speaking, the timing was good at that time, but it was a pity that it did not “seize” enough.On the other hand, the purchasing needs of consumers are also constantly changing, and the key factors of consumer purchasing behavior will also undergo irregular changes, which will lead to emotional transfer of consumers and a shift in purchasing impulse.

Because even if the company's supply is insufficient, consumers will not switch to other products, which can only intensify consumers' desire to possess such goods.(2) Responding to the market flexibly On the one hand, the market is changing rapidly. With the intensification of competition, strong competitors may be able to provide more advanced products and better services. Enterprises must pay close attention to competitors' movements when implementing hunger marketing. , only by knowing yourself and the enemy can you win every battle.

  3. Hungry Marketing of Xiaomi Mobile Phones At 10 a.m. on August 23, 2012, the first round of purchase of Xiaomi mobile phone 1S officially began. The official announcement showed that all 200,000 Xiaomi 1S units had been sold within 29 minutes and 36 seconds. After all the sales, as of October 10, 2012, Xiaomi's total sales exceeded 5 million units.On the contrary, if there is no competition in the enterprise's market segment, or the level of competition is low, and the market condition is a seller's market, then the enterprise is in an active position and can adopt the "hungry marketing" strategy.