One kind of belief is that learning itself is happy, learning can improve oneself and achieve growth.

For example, some international visitors cannot shop on certain domestic websites because their phone numbers are not domestic and do not meet the verification rules for phone input items in the checkout form.But at present, many e-commerce companies are just slogans and have not really implemented them.

On the other hand, the conversion rate of a multi-step multi-page form is higher than that of a single long form, because there are relatively few form items involved in each step page, which is suitable for visitors to fill out.2. Establish a multi-step payment process, such as separating the customer's input email address from other payment information, so that even if the customer gives up during the payment.1. Do analysis The abandonment rate of the shopping cart may not be caused by commodity prices or insufficient consumer awareness.

Based on the user operation videos and heat maps provided by 【Kelicity】, you can find out the customers who gave up shopping and analyze their shopping experience.Continuously use user operation video, heat map, form analysis and other website user experience tools to analyze customer operation experience, improve your website conversion rate bit by bit, and reduce shopping cart abandonment rate.

During the tracking process, if the customer decides to make a purchase, you can also continue to ask for other information to fill in the customer information.

E-commerce companies spent a lot of money to buy traffic, watched your customers put your products into the shopping cart, and when they were about to pay, the customers chose to give up.In the same industry, when others go online, I follow, and when other people’s websites start selling products, I also plan to sell products through the website... Maybe it’s not a glorious thing to follow others, but , it cannot be denied that if you do not have a learning attitude on the Internet and work behind closed doors, the existence of such a website will not be of much value.

The friend said that their corporate website is just a decoration, and only a few people can log in and visit it. Now that QQ and WeChat are so convenient, why use the website?  Many corporate websites consider the office function of the website when they go online , This actually only reflects a small function of the website. For enterprises, they only use the website for office work, and some of them are overqualified. Once they get used to a certain way of working, it is beyond reproach. Enterprises use websites to gain more gains. For enterprises, they still regard enterprises as office software. This narrow view should be discarded early."I have to write a work summary on the website every day, so annoying!" A friend who works in a company complained about his company's website.

  Finally, you must position your corporate website.For example, some brief introductions of the company, company personnel, factory environment, production facilities, research institutions, product appearance, functions and product usage methods, etc., can all be displayed online.