Question 4: How to use content payment to upgrade some originally free content services, such as travel guides? Liu Xianmin: The core point is the value of the content. If the content and value provided by travel guides can meet the needs of users, users will be willing to pay extra. When on the subway platform or in the carriage, the little rich girl often encounters entrepreneurs who ask to scan the QR code, "Hello, can you add a follower? I am starting a business." Every time, the little rich girl will politely refuse. Entrepreneurs are not too entangled, and will turn around and go to the next one.Ask yourself, if we were in that carriage at that time, would we have stood up? This reminded Xiao Cainv of a comment on this matter that she saw on the Internet: the most enthusiastic ones are always the netizens, and the most indifferent ones are always the netizens. passerby. What Xiao Cai Nu didn't expect was that the boy was only 17 years old.They use the excuse of starting a business and the sympathy card to gain others' attention.They turn public places into their workplaces for their own profit. This is disrupting order and there is something wrong in the first place. This matter, in short, is that everyone is wrong.Over the weekend, the most popular thing was undoubtedly "a man in Beijing insulted a girl who scanned the subway QR code." This matter has nothing to do with his family or his girlfriend. This method can indeed create the illusion of "successful entrepreneurship" in a short period of time, but if the entrepreneurial project is not guaranteed by high-quality products, it will inevitably be "cancelled" in the end. At the beginning of 2015, Wu Dinian felt that the overall situation had been decided and the future was promising, so he made bold statements to the outside world, "The current market size of cocktails is about 5 billion yuan, and it is growing at a "barbaric" rate of 30% to 50%. , There is no suspense to reach a scale of tens of billions in the next few years; Hei Niu's goal is to squeeze into the top three in the market. After reading this advertisement, do you think RIO sells wine or bottles? Since it is a cool prop, there should not be too many of these props. If they are all over the street, and the good and bad are mixed, the original consumers will be tired of this kind of props, and then Choose new props.RIO's old rival Pingrui was constantly reported to have "discontinued production" and "layoffs" in 2016. Although Pingrui denied this, it could not give any good news, and the terminal sales staff It reflects that Bingrui's "sales situation is very unsatisfactory" due to its large brand, high price, and weak marketing efforts. In 2016, RIO's annual sales were only 935 million yuan, even lower than the 2014 figure.Among liquor companies, Yanghe has made the biggest move. |